PROJECT DETAILS

Strain Genie provides and analyzes a DNA test to give consumers personalized insights and important warnings about how their body may or may not respond to specific cannabinoids, terpenes, strains, products, and dosages. The CEO, Nicco Reggente, wanted to gain consumer trust by creating content that increased brand awareness and established him as a thought leader.

To achieve this goal, I did the following for Strain Genie:

• Brainstormed and wrote value-driven articles based on the CEO’s unique insights

• Secured placements in relevant industry publications for each article 

• Ensured every article included the CEO’s bio and company information to generate brand awareness and establish him as a thought leader

SAMPLES OF WORK

• How Data Analysis Can Help Modernize Cannabis Terminology

• How Genetics Can Determine The Best CBD Form Factors to Use

• How to Ensure a Consistent Cannabis Experience Using Your DNA

• Can Your Genetics Determine If Cannabis Will Improve Your Gut Health?

• How DNA Plays A Role In The Effectiveness Of Cannabis Oil For Cancer